Digital marketing · Programmatic advertising
Google DV360: programmatic advertising run by specialists
Google Display & Video 360 (DV360) is Google Marketing Platform’s programmatic buying platform (DSP): it lets you buy display, video, YouTube, connected TV and audio advertising across thousands of websites, apps and premium publishers, showing each ad only to the audience you care about. As a DV360 agency, our specialist team plans, manages and optimises it for you.
Sound familiar?
“I spend on advertising and don’t know who it reaches or what it returns.”
“Google Ads and social media aren’t enough to reach a wider audience.”
“I want brand campaigns on video and connected TV with spend under control.”
“Nobody on my team knows programmatic buying.”
What GAITS DV360 includes
Managed end to end by our team.
Strategy and media plan
We define goals, audiences, channels, budget and timing before a single euro is spent.
Advanced targeting
Audiences by interests and purchase intent, affinity, first-party data, context, device and location (including geofencing).
Creatives
Our creative team designs your display and video ads, adapted to every format.
DV360 activation
Campaign setup, bidding, frequency, brand safety and premium publisher deals.
Continuous optimisation
We review and adjust the campaign with real-time data and Google’s automated bidding.
Measurement and reporting
Looker Studio dashboard with impressions, reach, viewability, clicks and conversions, plus a report with recommendations.
What is a DSP?
The most precise way to buy advertising online
A DSP (Demand-Side Platform) is the software advertisers use to buy ad space automatically, in real time and by auction, across thousands of websites, apps, video platforms and media. Each impression is decided in milliseconds: we only bid when the person about to see the ad matches your audience.
Google Display & Video 360 (DV360) is the DSP of Google Marketing Platform, the one major brands use. It gives access to YouTube, premium media inventory, connected TV and digital audio, with Google’s audiences and measurement. We run it end to end for you.
- Google Marketing Platform Sales Partner
- DV360-certified team
- Programmatic advertising specialists
Comparison
Traditional advertising vs Google DV360
On TV, radio, print or a billboard you pay up front for a fixed slot at a fixed price, without knowing who will see your ad. With DV360 every impression is bought in real time, and only if the person matches your audience.
| Aspect | Traditional advertising (TV, radio, print, billboards) | Google DV360 (programmatic) |
|---|---|---|
| Who it reaches | Everyone passing by, customer or not | Only your audience: interests, purchase intent, age, location, device |
| How it is bought | Fixed slot, booked in advance | Impression by impression, via real-time auction or premium deals |
| Minimum spend | Usually high and committed up front | Flexible: fits your budget and scales when it works |
| Measurement | Audience estimates (panels, circulation, ratings) | Real data: impressions, reach, viewability, clicks, visits and conversions |
| Changes mid-campaign | Hard or impossible once booked | Continuous optimisation: bids, audiences and ads adjusted daily |
| Geography | The medium’s whole coverage area | From an entire country down to a few kilometres around your business |
| Formats | One per medium | Display, video, YouTube, connected TV, audio and digital out-of-home from one platform |
Traditional media is still useful for mass awareness. DV360 complements it, taking the same message to connected TV, audio and online video, but with targeting and measurable results.
Not the same thing
Google Ads vs Google DV360: the difference
Many people confuse them because both belong to Google. Google Ads is the self-service tool for advertising on Google Search and Google’s own network. DV360 is Google Marketing Platform’s professional DSP for programmatic buying across the whole internet.
| Aspect | Google Ads | Google DV360 |
|---|---|---|
| What it is | Google’s self-service ad platform | Google Marketing Platform’s professional DSP |
| Best at | Capturing demand: showing up when someone searches on Google | Creating demand and brand: reaching your audience while they read, watch or listen |
| Where ads appear | Search, Shopping, Google Display Network, YouTube, Gmail and Maps | YouTube, thousands of sites and apps across multiple exchanges, premium publishers, connected TV, audio and digital out-of-home |
| Premium inventory | Limited to Google’s network | Private marketplaces (PMP), preferred deals and programmatic guaranteed with major publishers |
| Targeting | Keywords, interests and Google audiences | Google audiences, first- and third-party data, context, advanced geotargeting and cross-channel frequency capping |
| Brand safety and transparency | Basic controls | Viewability and brand-safety verification, site lists and control over where every ad runs |
| Measurement | Per campaign, inside Google Ads | Unified and deduplicated across channels, integrated with Campaign Manager 360 and GA4 |
| Who runs it | Any advertiser can open an account | Access through Google Marketing Platform partners such as GAITS |
You don’t have to choose: the best results come from combining them. Google Ads captures people already looking for you; DV360 makes you known to people who don’t yet know they need you. At GAITS we manage both platforms.
Channels
One DSP, every format
We plan your campaign on the channels where your customers are and measure everything in a single dashboard.
Display
Banners on news, sports, leisure sites and apps, targeted by interests and context.
Video & YouTube
Ads on YouTube and leading publishers’ video inventory to build awareness.
Connected TV (CTV)
Your ads on smart TVs and streaming platforms, with digital targeting.
Digital audio
Spots on music platforms, online radio and podcasts.
Digital out-of-home (DOOH)
Screens on streets, in shopping centres and on transport, bought programmatically.
Premium publisher deals
Buying through private marketplaces (PMP) and preferred deals with quality publishers.
We work with: Google DV360 YouTube Ads Campaign Manager 360 Google Analytics 4 Looker Studio Google Ads
Clients
Brands that trust GAITS
Use cases
Restaurants and hospitality
Local campaigns to fill tables and orders, aimed at residents, visitors or tourists in the area.
Shops and retail
Programmatic display to bring in local customers or sell more online.
Hotels and tourism
Targeting by location and traveller profile while people plan their trip.
Clinics and professional services
Local campaigns to win patients or clients: clinics, law firms, accountants and consultancies.
SMEs ready to grow
Efficient advertising, without wasting budget on impressions that reach nobody.
Major brands
Multichannel campaigns (video, CTV, audio, display) with full control of spend and return.
How we work
A clear process and a single point of contact from start to finish.
- 1
Free consultation
30 minutes to understand your business and what you need. No commitment.
- 2
Fixed proposal in 24 h
Scope, timeline and price in writing. No small print.
- 3
Implementation
We roll it out in stages you can review at every step.
- 4
Ongoing support
We stay with you: maintenance, improvements and fast response.
How to start
Free audience analysis
Before you invest, we show you how many people in your target audience are in your area or market and which channels we recommend to reach them.
- Size of your real audience
- Recommended channels and formats
- Campaign proposal with budget
Frequently asked questions
What is a DSP and how is it different from Google Ads?
Do I need a very large budget to use DV360?
Can I advertise only in my city or neighbourhood?
What reports will I get?
Who manages my campaigns?
How is user privacy respected?
Shall we talk?
Tell us what you need. In 30 minutes you will know what to do, what it costs and how long it takes. No commitment.
- Free 30-minute consultation
- Fixed proposal within 24 h
- Support in English, Spanish and Catalan